GØMA – Ready for growth

Nordens største i naturgødning

09 Jul GØMA – Ready for growth

The Nordic region’s largest for handling natural fertilizer

Danish GØMA is equipping itself with rebranding and a web platform

 

The customer

Since 1975, Gøma has had its roots firmly planted in the Jutland soil: Gøma are specialists in handling natural fertilizer, with sales of new and used agricultural machinery as well as service and spare parts.

 

GØMA was founded in 1975 as a specialist dealer of sludge suckers, manure spreaders and later manure equipment. Today, GØMA is a state-of-the-art company with a new domicile in Viborg and two branches in Halmstad and Gránna, Sweden. In addition, exports to Norway, Finland, Poland and Germany.

 

Gøma emphasizes profitability, functionality and accessibility – and always with a focus on the environment. In our own modern workshop, own machines are produced and constructed, which are tailored 100 percent to the customer’s needs.

 

Gøma is a knowledge-intensive company and has a strong vision to become Northern Europe’s strongest knowledge and service center within natural fertilizers.

The task

The growth ambition requires a new international marketing and branding strategy.

A visual identity with new online universe that supports sales in the export market. And with sustainability in focus.

 

Among other things, worked with:

  • User needs and interviews with customers
  • Overview of competitors, products, services and categorization
  • Modernization and internationalization of corporate logo and identity
  • Focus on easy navigation and design/UX
  • Data structure and structure building with all data located centrally in Pim system
  • Construction prepared for shop functionality
  • Language management
  • Focus on Sustainability – Green Performance message

The solution

A redesign and modernization of the logo and a corporate design processing have seen the light of day. In terms of branding, the effort has lifted GØMA from “Viborg to World-ready”.

 

Now GØMA appears as professional as they have always been, and this is crucial in terms of visibility – and achieving the growth goals in both existing and new markets.

 

The new digital platform also means that it is now easy to handle additional markets in the future:

In addition to the corporate part, the main part is integration of GØMA’s large product range and associated specifications: For this, a PIM system (Product Integration Management) has been used, which collects data/images in one place, so you can subsequently easily use data for eg product sheets and sales materials. That way you are always up to date on all channels and all languages. That means savings and shorter time-to-market.

 

See the website here  and brochure here

Goma logo by design concern

In connection with increased internationalization, it is crucial to get executed on branding and digitization. GØMA has taken the first step in a digital strategy that will bring the company in the lead when it comes to handling natural fertilizers.

 

GØMA A/S

 



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