Communication is crucial.
Communicate the uniqueness of your brand to those you address.
The way you communicate as a company or brand is essential to how you are perceived on the market. This applies both online and offline. The more conscious, consistent and well-designed, communication is designed, the greater visibility and impact on the market. Communication design matters…
DESIGN CONCERN helps you design consistent communication in images and words in order to convey your uniqueness. Use us strategically, practically and for small and larger assignments.
We have a reputation for being easy to work with, partly because we see things from your point of view, partly due to the fact that we are in control and have respect for deadlines.
Maybe it’s time to update your company logo. Over time, design norms and trends shift. The same goes for your business – and the logo that was originally descriptive and state-of-the-art when it was created may not have kept up with the times.
If you can nod in recognition of one or more of the following scenarios, it may be time to renew your logo design.
At Design Concern, we help uncover your company’s DNA, design a logo and corporate identity and ensure that you have an updated, professional and unique design that makes you visible and stands out from the crowd. Maybe you just need a little customization, maybe you need something brand new…
Something that can help to indicate whether your company’s logo needs a make-over is:
Your logo is outdated
There may be elements in the logo that no longer live up to today’s design standards. For example, it could be fonts or bubbling texts that are difficult to read or have simply become obsolete.
The design of the logo is too complex
The logo has a lot of details or gradients, and does not work very well on the digital platforms they appear on.
The company is developing and merging
The company is constantly evolving and changing. New services, products, strategies or visions may be added, which means that the original logo design is less descriptive in relation to the company’s new position.
The start-up company has grown to the next level
Many companies naturally start small in the startup phase. The logo design may not have been the highest priority and it often influences the quality. As the company grows, the original logo design does not always do the job well enough.
All companies have a visual identity in order to differentiate, position, recognize and make potential customers understand what the brand stands for. The difference lies in how well the identity is aligned with what the company truly wants to signal and how intentional it is used. At DESIGN CONCERN we can help you to work strategically and intentionally with your logo and visual identity, so both aspects will be strong assets in your marketing.
Examples of logos we’ve designed
Do you handle your brochures, catalogues, manuals and other marketing materials as professionally as your core products and services? Is it structurally coherent? Is the language understandable? Are the colours in harmony? If your materials are uneven or incomplete, you will appear less convincing in the eyes of our customers.
The purpose of branding is to separate oneself from competitors. If your company appears unique and consistent, your brand will get a stronger position on the market. DESIGN CONCERN works with the part of branding dealing with marketing and communication – from branding strategy to the construction of a communication platform, brand promise, identity and all affiliated means of communication.
If your branding is coherent, it will appear more professional. In practice it can be quite a challenge to control and therefore we can warmly recommend getting a design manual. The use of your logo is clearly defined in everything from business cards to letters, signs, packaging, cars, brochures, websites etc.
We will start with the logo as the centre of your visual identity. A good logo conveys the characteristics of the company or product it represents. We want the logo to be original, graphically strong both in regards to colour and design. It is important not to choose a design with a short-term design trend, but a design with a more long-term character.
Branding can be both immensely time consuming and difficult, but as a customer at DESIGN CONCERN you will experience that it can be done in a surprisingly straightforward manner. We make sure to integrate and find a common approach to your marketing initiatives, so you work towards the same goals – both off and online.
The development of a new user-friendly package is a process which requires insight. At DESIGN CONCERN we know the needs of our users, and in cooperation with you , we develop your new package so that it will perform all the way.
When you leave the job to DESIGN CONCERN you are sure that your materials will get the professional expression your company stands for. We handle the jobs from the first idea to layout, copywriting, language translations and preparations to print. We are also happy to arrange contact to the right printing company.
The quality must match your product – the packaging, the display or the sign are often the first impression of your product and company. Therefore, it is important that all elements work together with the signals you want to be identified with.
Packaging is often called the last seller, but out in retailing it is often the only seller. It is important to make the design, so the user intuitively and quickly can read the key information prior to a purchase.