Packaging unites brand and vision
A strong and recognisable profile
Stylish and recyclable packaging
“The goal was to create a packaging range for coloured lenses that appeals to the younger segment. With this as a starting point, the design had to be modern, expressive, colourful, and with Almas Beauty as the clear sender.”
About the project.
As Almas Beauty was a startup, product development had to be done in smaller chunks. In the initial meetings, the company’s DNA was clarified, which made it possible to establish the important common thread across the product lines.
Almas Beauty already had a clear strategy for the order in which the products should be launched and that the products should be aimed at young girls.
In collaboration with design concern, a clear and distinct design line was also established. design concern was responsible for a step-by-step total solution that included both the design of the company’s physical products and visual identity.