Sustainable branding strategy provides results
Award: Good Design Award
Shortlist: Danish Design Award
Andersen & Stender is a textile agency that cooperates with the world’s leading suppliers of sustainable textile accessories. It was therefore crucial to Andersen & Stender that their brand and digial communication matched their global presence. See our prize-winning visual profile and digital universe below.
Andersen & Stender
Coherent branding strategy
Improved communication about sustainability
Increased visibility via award-winning design
Enhanced growth with branding
Easy employee recruitment
“Where we previously had a quiet but well-founded business profile, we now have a branding strategy that clearly shows who we are and what our clients get from a partnership with us. And it is already yielding results. We are doing very well. We have loyal customers among well-known brands and we are currently in discussions with more interesting clients than we have ever had before. And, at the same time, it has become easier for us to recruit employees which will contribute to improving our company’s growth.”
Jacob Ryssel, CEO
About the project.
In close cooperation with Andersen & Stender, design concern developed a new branding strategy that lives up to their high degree of expertise and quality.
As a new addition to their branding strategy, we developed an updated visual profile with a new logo that matches Andersen & Stender’s DNA and also appeals to the textile and fashion industry.
Furthermore, we also developed a digital universe in the form of a new website with accompanying web store where customers can order sustainable textile accessories. With its simple and approachable layout, the website inspires and informs visitors about the many possibilities they have with Andersen & Stender’s sustainable products.
The new digitale universe makes it easy for clients to deal with Andersen & Stender while also making it easier to communicate important messages on the website.
The project won the prestigious American award, Good Design Award, and was also shortlisted for the Danish Design Award. This publicity has increased Andersen & Stenders visibility even further and sharpened their competetitiveness – this also makes it easier to attract new employees.