Help for ambitious strategy consultants
ARVL Partners are composed of strategy consultants who specializes in the selling of food and consumer goods on the Nordic market. The company needed a strong visual identity that reflects their Nordic heritage.
design concern
Deliveries.
ARVL Partners
Results.
Flexibility in connection with growth
Strengthened brand
Cohesion between values and expression
About the project.
Experienced people are behind the founding of ARVL Partners. For this reason it was important that the collaboration between design concern and ARVL Partners was close, so that the best result could be achieved and the company’s own visions could be brought to life – and live through the establishment of a new brand and a strong visual identity.
We developed a scalable website which had the primary function of giving a clear and obvious insight into who ARVL Parterns are and what they offer.
Since Denmark has a long history in food production, the company’s wish was to embrace the historical and the modern perspectives in the visual expression.
Some of the driving elements in the identity is the typography and the green color. A serif-typography was chosen to build a bridge between the new and the old. The logo is designed with the same philosophy. The same typography also works as a graphical element on the website.
The website is built in a way to make future expansions of the wesbite easy as the company grows and new demands arise.
The company has gotten a strong branding foundation they can grow on.