Branding for ambitious strategy consultants
ARVL Partners consists of strategy consultants specialised in the sales of food and consumer goods on the Nordic market. The company needed a strong visual identity that reflected its Nordic heritage.
Flexibility for growth
Clear correlation between values and expression
“I was looking for a bureau with strategic design at its core. I had a clear idea about expression, style, and tone and needed it translated into a stylish and authentic visual identity and website that expressed ARVL’s vision and focus. design concern approached the assignment with exactly the humility, design professionalism, and intuitive understanding of ambition that I hoped for. I’m extremely pleased with the result, and have appreciated an inspiring and straightforward collaboration.”
Nicolai Bargholz, Managing Partner
About the project.
ARVL Partners was founded by experienced people. It was therefore important that the collaboration between design concern and ARVL Partners was close, so that the best result could be achieved and the company’s own visions could come to life – and live through the establishment of a new brand and a distinctive visual identity.
We also developed a scalable website with the primary function of providing a clear insight into who ARVL Partners is and what the company offers.
As Denmark has a long history in the food industry, the company wanted the visual expression to embrace the historical perspective combined with the modern.
One of the key elements of the identity is the typography and the green colour. A serif typography has been chosen to bridge the gap between the new and the old. The logo is designed with this in mind. The same typography also serves as a main graphic element on the website.
The website is structured in such a way that it can easily be extended with more pages as the company grows and new needs arise.
The company has gained a strong branding foundation on which to grow.