Communication and design for young farmers
Dalum Agricultural School was founded back in 1866. Today, agricultural education is offered to both Danish and foreign students from all over the world, and conferences are also held on the premises. To attract the young people of today, the school’s digital communication needed to be reimagined with design concern as a design partner.
Enhanced digital communication
Recognisability and differentiation
Easy maintenance of websites
“Many people visit Dalum School of Agriculture every day. We have students not only from all over Denmark, but from all over the world, and we also run a large course and conference business. It is an exciting challenge to reach such a wide audience – and at the same time be relevant to the individual. It takes vision and finesse to find solutions that combine beautiful design and user friendliness with the communication of often large amounts of information. The school’s website is the anchor for all our communications. It is therefore important that the website expresses our values and identity as well as making a good first impression. All this, we think, has been achieved really well thanks to a good partnership with design concern.”
Søren Schovsbo, communications officer
About the project.
Throughout the project, it has been important that the Agricultural School, Academy of Agricultural Business, and Dalum Conference Centre clearly reflect the same core values, but still differentiate themselves from each other. A common overarching design line was developed to ensure recognisability and design DNA across the three school websites.
With a focus on creating an online universe that clearly communicates the different messages and offerings of the three departments, design concern delivered a responsive multisite that provides the different target audiences with the exact information they need.
Work was carried out on typography and colours, structure and layout, and last but not least, user experience. The three-in-one solution is easy for the school to maintain.