Communication and design for young farmers

Dalum Landbrugsskole was founded in 1866. Today they offer several courses on agriculture for Danish as well as international students from all over the world. To attract young people, the school’s digital communication needed to be rethought with design concern as a design partner.

Dalum Landbrugsskole

Results.

Reshaped digital communications

Recognizability and differentiation

Easy maintenance of website

Improved user-experience

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“A lot of people visit Dalum Landbrugsskole every day. We have students not only from all of over Denmark, but also from all over the world, and are also operating a large company that offers courses and conferences. It is an exciting challenge to reach such a wide audience – while still remaining relevant for the individual. A good overview and finesse is needed to find solutions that combines a sleek design and user-friendliness with the need to convey a large amount of information. Our communication effort is anchored around the school’s website. For this reason, it is important that the website expresses our values and identity as well as giving off a good first-hand impression. All this has been accomplished quite nicely through a good partnership with design concern.”

Søren Schovsbo, communications officer

About the project.

Throughout the project, it is been important for Landbrugsskolen, Academy of Agricultural Business and Dalum Konferencecenter to clearly reflect the same ground pillars but still differentiate themselves from each other. A common, overarching design line was developed to ensure and maintain recognizability and a design tradition on the school’s three websites.

With an emphasis on creating an online universe that clearly communicated the three departments’ different messages and offerings, design concern delivered a responsive multisite which ensures that the different target groups get the information they need.

User-experience, structure, layout, color and typography have all been carefully considered for the solution. The three-in-one solution is easy to maintain for the school.

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