Digital upgrade for SMEs
In connection with the Danish Business Authority’s launch of a number of initiatives to elevate Denmark’s digital potential, Digital Ledelseskultur needed to have a visual identity and a digital platform developed. See how design concern won and solved the task.
New digital platform
Clear communication of key messages
Recognisable visual universe
About the project.
In developing a digital platform where companies can find information about the competence-building courses, we created a visual identity and a user-friendly website.
Through a straightforward layout and clear messages, the website communicates how participation in Digital Ledelseskultur will strengthen the digital competences of managers and key employees.
The visual identity consists of the logo, icons, typography, and colours. The logo symbolises building blocks and is shaped like a stairway of knowledge to climb. The design is circular – an archetypal shape of something that never stands still, but rolls forward towards new goals of digitisation heights. The signature colours of turquoise and aubergine create a visual contrast while contributing a fresh look.