Improved customer journey increases export
ELAS is an experienced supplier and developer of elastic and non-elastic tapes. From previously producing narrow elastic tapes by the metre for the textile industry, they now develop a wide range of products for multiple industries. The online profile therefore needed to be strengthened to keep up with the company’s development and ensure visibility – also on the export market. We started by identifying the customer journey – and it paid off.
design concern
Deliveries.
ELAS
Results.
Uncovering the customer journey
Stronger communications platform
Increased competitiveness
Establishment of cohesive strategy across the company
User-friendly web solution
Improved visibility
Increased export
About the project.
To support ELAS’ growth journey and ambitions to increase exports, we started by mapping the customer journey. We then developed an online branding platform based on customer needs and the customer journey. The new online platform consists of a responsive website that vividly tells the ELAS story through images and text.
User-friendliness and design go hand in hand, so that the customer is received in the best possible way online. The website demonstrates ELAS’ know-how, all their value offerings, and the company’s products and services. Distinctive icons with reference to the ELAS logo help users navigate the site and make it easy to find the relevant information.
The site’s streamlined and unique design universe is inviting to the company’s potential customers. It contributes to increasing the company’s visibility both domestically and on export markets.
