Improved customer journey increases export

ELAS is an experienced supplier and innovator of elastic and inelastic bands. Having previously produced narrow elastic bands for the textile industry, ELAS today develop a wide range of products for several businesses. Their online profile needed improvement in order to keep up with the company’s growth and ensure visibility – especially on the export market. We started off with uncovering their customer journey – and it paid off.



Uncovering the customer journey

Stronger communications platform

Increased competitiveness

Establishment of cohesive strategy across the company

User-friendly web solution

Improved visibility

Increased export


“At ELAS we have many years of experience in developing elastic and inelastic bands. We are a Danish producer and development partner with a global outlook. design concern has helped us to communicate our message via our new website which has improved our visibility on the export market.”

Anders Boll, CEO

”Now we are getting inquiries from customers from all over the world. They are finding our images on the internet and are contacting us with a request for similar products.”

Kresten Karlsen, COO

About the project.

To support ELAS’ growth journey and ambition to increase export, we started by uncovering their customer journey. After that, we developed an online branding platform based on their customer’s needs and journeys. The new online platform is composed of a responsive web design which tell the story about ELAS in vivid images and text.

User-friendliness and design go hand-in-hand which makes sure that the customer is received in the best possible way online. The website demonstrates ELAS’ knowhow, their value offerings and the company’s products and services. Noticeable icons with clear reference to ELAS’ logo help the user navigate the website and makes it easy to find relevant information.

The website’s streamlined and unique design universe has a welcoming effect on the company’s potential clients. It further bolsters the company’s visibility domestically as well as on the export markets abroad.


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