Improved customer journey increases export
ELAS is an experienced supplier and innovator of elastic and inelastic bands. Having previously produced narrow elastic bands for the textile industry, ELAS today develop a wide range of products for several businesses. Their online profile needed improvement in order to keep up with the company’s growth and ensure visibility – especially on the export market. We started off with uncovering their customer journey – and it paid off.
design concern
Deliveries.
ELAS
Results.
Uncovering the customer journey
Stronger communications platform
Increased competitiveness
Establishment of cohesive strategy across the company
User-friendly web solution
Improved visibility
Increased export
About the project.
To support ELAS’ growth journey and ambition to increase export, we started by uncovering their customer journey. After that, we developed an online branding platform based on their customer’s needs and journeys. The new online platform is composed of a responsive web design which tell the story about ELAS in vivid images and text.
User-friendliness and design go hand-in-hand which makes sure that the customer is received in the best possible way online. The website demonstrates ELAS’ knowhow, their value offerings and the company’s products and services. Noticeable icons with clear reference to ELAS’ logo help the user navigate the website and makes it easy to find relevant information.
The website’s streamlined and unique design universe has a welcoming effect on the company’s potential clients. It further bolsters the company’s visibility domestically as well as on the export markets abroad.
