Visibility and additional sales through rebranding

With investments in new and used farming machines, GØMA are specialists in the handling of natural fertilizer. GØMA had growth ambitions which demanded an international marketing and branding strategy with a focus on sustainability. GØMA elected design concern as partner and became attractive for a competitor that since then bought GØMA.

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GØMA

Results.

Online internationalization strategy

Optimizing online marketing

Export-ready with enhanced competitiveness

Possibility for reaching growth goals

Strong visual profile

Subsequent purchase by competitor

GØMA logo
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“In connection with increased internationalization, it is crucial to execute upon branding and digitalization. GØMA has taken the first step in a digital strategy that will bring the company to the forefront when it comes to handling natural fertilizer. design concern won the contract and solved it in the best possible fashion.”

Karsten Kammer, sales executive

About the project.

After a thorough reshaping of GØMA’s international marketing and branding strategy, the company new appears as professional and sustainable as it always was.

With a mission of redeeming GØMA’s growth potential abroad, design concern worked with the company’s visibility, branding and visual identity. Furthermore, we have also developed a new digital platform which can handle international growth.

Outside of elevating the company’s visual profile, the new digital platform improved both GØMA’s economy and their daily operations. A PIM (Product Information Management)-system has been embedded into the platform, which collects data and pictures in one place. It is therefore easy for the company to collect and act upon data from e.g. product information and sales material. That way, GØMA is always updated on all channels which is effective and time-efficient.

GØMA has since been bought by Samson.

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Brochurer

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