Rebranding creates visibility and growth

How do we become the brand of choice when it comes to interior window design in the home? How do we create visibility, get more curtain measurement jobs, and increase sales? See how Juvita Sun Design changed its name to groovi and created growth through design and rebranding.



Growth via rebranding

Userfriendly website

More hot leads via website

Increased visibility and sales


“When rebranding and choosing a new name, groovi, it was important for us to create a new brand, design universe and website that is also groovy, trendy and well-functioning. The target audience is women and visually the design needs to be stylish for customers to make purchases. Also, it is important that the website is conversion friendly. That is why we chose to collaborate with design concern – and we are extremely happy with the result.”

Jørgen Adelgaard, sales executive

About the project.

groovi – formerly Juvita Sun Design – is a curtain and wallpaper concept

that makes it easy to create a complete interior design with matching products. The then Juvita Sun Design wanted to create a new Nordic brand that would grow the business.

The name fell on groovi – a word with positive associations that is easy to pronounce in most languages.

The logo is created in a strong and legible typography, which is used in black as well as negative. In addition, the logo is used in light colours, which underline the Nordic universe.

With a new name and logo in place, we developed a website focused on beautiful inspirational images and call-to-action buttons, making it easy for users to book a free groovi specialist/curtain bus, among other things.

In addition, the new website makes it easy to filter the wanted products. This allows the user to see what specific options each product offers.


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