Visual identity for innovative parent company

Ipart Group is experiencing massive growth with four successful subsidiaries. Curiosity and knowledge about sustainable modular constructions, installation, and total services through big data are driving factors when the company creates innovative concept solutions. design concern provided advice and designed the visual identity as well as the website for Ipart Group.

Ipart Group


A strong corporate profile Apparent company structure Design of website Clear communication of the company’s values Underlying support for brand and identity Strengthened competitiveness

“As we faced the launch of our new company group, Ipart Group, including two existing and two new subsidiaries, we needed an overall CVI with everything this entailed – logos, colour palettes, graphic elements, new sites etc. design concern was our partner here, helping to keep track of all the many tasks while creating a common thread throughout the expression and the individual elements. All through the project, design concern has had a great overview and not least demonstrated great helpfulness, commitment, and ability to both act quickly in certain aspects and at the same time be patient in others in terms of waiting time due to various work processes in our company – all with a big smile and service mind.”

Mia Belland Sølvsten, Group Communication Manager, Ipart Group A/S

About the project.

Ipart Group has the ambition to become Northern Europe’s most attractive partner in sustainable, modular construction. They offer innovative concept solutions for car washes, gas and charging stations, as well as software solutions for activation of data, and fleet management. Today, Ipart Group consists of four subsidiaries: Ipart, Washbox, E-unit, and Car Care Digital. It started in 2014 with the first company Ipart. Then in 2019, Washbox was founded, and more recently, E-unit and Car care Digital were established. Along with the expansion, it was decided that the four subsidiaries should be led by and run under one parent company. Ipart Group is now the framework for an organisation that continuously launch new initiatives to strengthen the business.

Permeating down and through all subsidiaries is the company’s driving philosophy: new sustainable, conceptual solutions are developed by continuously challenging and rethinking what already exists. This is all reflected in their new pay-off: Innovate, design, create.

design concern has since the establishment of Washbox been design strategic collaboration partners. Among other things, we have provided counselling, as well as created a corporate identity along with a website that clearly communicates this through both text and design.

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