Innovation network gets visual identity and website

Lifestyle & Design Cluster is an innovation network that acts as a link between interior design, textile and lifestyle companies and academic institutions. The need for a digital platform where the network can communicate its knowledge and create connections across the sector was redeemed with a website which aids cooperation and knowledge sharing.

Lifestyle & Design Cluster


Increased visibility with a new profile

Improved visual identity

Website with easy maintenance

Digital platform for creative collaboration knowledge sharing


I looooove it, as Ole Henriksen would say – the new website makes me happy EVERY time. design concern are amazing, professional and lovely to work with.” 

Frank Engelbrecht, project leader

About the project.

For the anchoring and communication of knowledge and inspiration, Lifestyle & Design Cluster wanted a website which could support the collaboration between companies, research institutions and other partners. At the same time, a new identity program helped strengthen the network’s profile.

Exactly the visual part of Lifestyle & Design Cluster’s needs was prioritized since the visual element plays a large role in the fashion and design sector. To underline the network’s dynamic approach, design concern developed a logo which symbolizes this.

The logo is envisioned as a cluster – a community made up of smaller parts – that grow stronger together. There is also “movement” in the logo since the small, green bubbles are made in a gradient and varies in colour and size.

The website is easy to navigate in. It has got calendar function with an overview of activities and events, as well as a large picture gallery that exhibits the ongoing projects the network is facilitating and particiapting in. Among them we find the many green projects that today play are big role for both the environment and Danish companies.

Gris ved varmelampe

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