Innovation network gets visual identity and website

Lifestyle & Design Cluster is an innovation network that builds bridges between interior design, textile and lifestyle companies and academic institutions. The need for a digital platform where the network can communicate their knowledge and make connections across the sector was met with a website that invites collaboration and knowledge sharing.

Lifestyle & Design Cluster


Increased visibility with a new profile

Improved visual identity

Website with easy maintenance

Digital platform for creative collaboration and knowledge sharing


I looooove it, as Ole Henriksen would say – the new website makes me happy EVERY time. design concern are fantastic, professional, and great to work with.” 

Frank Engelbrecht, project leader

About the project.

To anchor and communicate knowledge and inspiration, Lifestyle & Design Cluster wanted a website that could support bridging between companies, research institutions, and partners. At the same time, a new identity programme would help raise the profile of the network.

The visual part of Lifestyle & Design Cluster’s needs was particularly emphasised, as the visual plays a major role in the fashion and design industry. To emphasise the network’s dynamic approach, design concern created a logo that symbolises this.

The logo depicts a cluster – a community of smaller entities – growing stronger together. There is also “movement” in the logo, as the small green bubbles graduate in colour and size.

The website is easy to navigate. It includes a calendar function with an overview of activities and events, as well as a large photo gallery showcasing the many projects the network has facilitated and participated in. These include the many green projects that today play a major role for both the environment and Danish companies.

Gris ved varmelampe

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