Growth via new name and strategic design
mp Denmark is a Danish manufacturer of socks founded in 1939. The company’s new management sought a renewed branding and communication strategy as well as a fresh look at their market. Among other things, design concern developed mp Denmark’s new brand, which both brought the company into the 21st century and remained faithful to the company’s DNA.
Established common line of communication across the company
Better contact with market trends
Improved customer journey
“At mp Denmark, we have changed our focus from being a traditional manufacturer of socks to being market and customer oriented. During this process, we have worked closely with design concern to develop a new communication platform, a new name, a new identity with a contemporary logo, as well as a responsive site and videos. In short, we have achieved a common thread throughout everything we communicate. This has generated a lot of attention in the market. Now we are at the forefront – also in the digital realm.”
Morten Bundgaard, CEO
About the project.
Respecting mp Denmark’s long-standing traditions, design concern developed a strategic design plan that focused more on customers and suppliers. In addition, a new logo and visual identity was designed that tapped into the company’s DNA and history, while embracing a new era in the fashion industry.
In close collaboration with mp Denmark, design concern designed and developed a digital universe that both inspires and guides the customer. Following this, mp Denmark has added a webshop to allow end customers to make direct purchases.
We have also produced video content about mp Denmark, showing the exciting design and innovation process behind mp Denmark’s strong brand.
With a future-proof design strategy and a stylish visual design, mp Denmark has brought its considerable know-how of design, fit, and production to the dynamic fashion industry.