Growth via new name and strategic design
mp Denmark is a Danish producer of socks started in 1939. The company’s new management wanted a rejuvenated branding and communications strategy as well as a fresh look at their market. design concern delivered a new brand for mp Denmark that brought the company into the 21st century but still payed homage to the company’s DNA.
design concern
Deliveries.
mp Denmark
Results.
Strengthened competitiveness
Established common line of communication across the company
Better contact with market trends
Improved customer journey
Growth
“At mp Denmark we have changed our focus from being a traditional producer of socks to being more market and customer oriented. In the process, we have worked closely with design concern and developed a new communications platform, a new name, a new identity and an updated logo as well as a responsive site with video content. In short: We have gotten a common line of communication throughout everything we communicate. It has create a good amount attention on the market. Now we are ahead – also on the digital side.”
Morten Bundgaard, CEO
About the project.
With respect for mp Denmarks long traditions, design concern developed a strategic design planfocusing on customers and contractors. A new logo design and visual identity has been laid out. These elements all pay homage to the company’s DNA and history but still embraces a new era in fashion.
In close collaboration with mp Denmark, design concern designed and developed a digital universe that both inspires and guides the customer. Following that, the company has added a webshop which the customers can make purchases through directly.
We have also produced informative video content about mp Denmark and shows the exciting design and innovation process that is behind mp Denmark’s strong brand.
With a future-proof communications plan and a refreshed visual design, mp Denmark has brought their considerable know-how about design, fit and production with them into the dynamic fashion business.
