Is your website design responsive?
What is responsive design and why is it important?
Most people access the internet through their mobile phone. And the number is still growing. It is therefore important that your website works on all platforms to give your visitors the best user experience. Because that is exactly what responsive design provides – the best user experience.
Responsive design means that your website automatically adapts to the size of the screen the visitor is using. That is, the content and design of your website will be scaled up or down depending on whether the visitor is sitting at a computer, with a tablet, or on a mobile phone. This guarantees that the visitor always gets the optimal and intended experience.
Make your visitors stay a little longer.
Responsive design adapts the text on your website so that it is easy to read without visitors having to use a zoom function or scroll across the page. Furthermore, you ensure that the distance between clickable elements is adjusted to an appropriate size so that they are always easy to access without a lot of misclicks, that the menu adapts as needed, and that it is easy to navigate back and forth on your website. All in all, the experience of your website will be more user-friendly and visitors will stay longer. Maybe long enough to become customers?
If, on the other hand, your website does not have a responsive design, you run the risk that visitors will make misclicks on your website, much to their annoyance, or that they will find it difficult to locate the information they are looking for. Consequently, there is a high risk that they will move on to the next search result, which is one of your competitors.
Responsive design increases your visibility on Google.
It is also worth knowing that Google search engines will reward you if you have a responsive design. On July 1, 2019, Google introduced a ‘mobile first’ indexing principle. This means that when Google visits your website, it will do so from a mobile device first, whereas previously it was first done from a computer device.
This means that if you do not have a responsive website, Google will think it is a mistake and you will not get very good rankings in the search results on Google. If your visitors have to scroll far down in the search results to find you, your traffic will suffer. The more visits, the more relevant Google thinks your website is and you will rank higher on Google.
There are several things that come into play when Google looks at whether your website is mobile-friendly. A responsive design is perhaps the most important, as it has a big impact on both usability and your Google ranking. In addition, you need to ensure that your website loads quickly and that your content is generally fast on mobile devices. The better the user experience, the more likely it is that visitors will become customers.
Mobiles as advertising channels.
With the vast majority of your traffic coming from mobile users, the mobile phone has also become one of the most important advertising channels. If your landing pages are not optimised for mobile and easy to use, you run the risk of wasting a lot of marketing budget on advertising your business without getting any conversions, as your website does not live up to the expectations of mobile visitors.
Do you need help?
Would you like help making your website responsive? Then get in touch with us. At design concern, we have extensive experience in user-friendly solutions, and we are also happy to help you achieve your goal of providing the best user experience for visitors on your website.