Increased sales with scalable webshop

Silkeborg Beslag og Værktøj A/S (SBV) houses a local store in Silkeborg where they sell quality products for professional craftsmen at competetitive prices. During the Covid-19 pandemic, SBV decided to realize their dream of launching an online store and expand their market considerably. design concern was chosen as design partner.



Increased visibility and sales

From local til national customer base

Increased competetitivness

Easy handling of online store inventory 


man jumping in stretch pants

“For a long time, we have at Silkeborg Beslag og Værktøj had a dream of opening our own online shop which offers just as much as what we can offer our clients at our physical store. design concern have throughout the design process been open, helpful and flexible with all our wishes and desires. We offer a huge thank you and unfettered praise to them for helping us realize our dream.”

Sarah Bundgaard, online store manager

About the project.

Following a sprint course with SBV, design concern developed a strategy and plan for the new online store which was intended to secure increased sales for professional craftsmen across the country.

The online store came equipped with a PIM-system (Product Information Management System) that collects product data and pictures in one place. That means that the goods from SBV’s suppliers are integrated into the online store which shortens the time-to-market.

The new online store ensures that everyone that completes a transaction with SBV experiences the same high level of customer service that customers experience at the local store in Silkeborg. The online store is easy to handle and update for the company’s employees. Simultaneously, the company has fulfilled their ambition of getting access to a part of the national market for craftsmen’s goods.


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