Because expressions make impressions.
Packaging that performs all the way.
Packaging is often the first impression customers have of your products and your business. That is why quality and design are crucial.
Does the quality of the packaging match the product itself? And does the design of the packaging reflect your company? How easy is the packaging to open, is it easy to dispose of, and is it sustainably produced? Is it easy to read and find information, even if you have poor eyesight?
All elements need to perform to the maximum so that the packaging meets the needs of the users and signals the values you want your company to be identified by.
The packaging is often the only seller.
Developing selling and user-friendly packaging is a process that requires insight.
At design concern, we are specialists in user needs, and in collaboration with you, we develop your new packaging so that it performs throughout: from the packking facility to the store, where the packaging sells the message, and not least up to the end user or installer standing with the product in hand.
Packaging is often called the last seller, but in the retail sector, packaging is often the only seller. It is therefore extremely important that the design is made so the user can intuitively and quickly read the information needed to make a purchase decision.