Business understanding gives the best IT solutions
SolutionHouse have been at the forefront of developments in IT and represent some of the ERP-sector’s most skilled specialists. When you work with the newest trends and technologies one’s digital profile has to match it. That was the task given to design concern to fulfil. SolutionHouse became such an attractive asset that the Austrian firm, BE-Terna, quickly bought the company.
Increased visibility and value
New visual identity
Better customer experience
Subsequent purchase by BE-Terna
“SolutionHouse is behind some of Europe’s biggest IT solutions – we are proud of that. We are still growing and expanding on several markets. That is why it was time to look at the signals we send to the world around us. Through the design process we have, in close collaboration with design concern, found a new visual identity and gotten a sleek online universe which reflects who we are today. We have become more visible for new clients, partners and future employees. Everything contributes to our growth journey.”
Niels Erik Petersen, CEO
About the project.
The preliminary phase focused on the company’s values. Following from this, we worked up a new communication strategy in collaboration with the communications bureau RETNING. After that, a new identity was made on the basis of several mock-ups of logos and color compositions where we together with SolutionHouse chose the direction that was to lay the foundation for the complete solution.
The solution had to carry the message that SolutionHouse in many ways are different than its competitors in a business that are often described as “boring”. SolutionHouse offers super solutions and think outside of the box. They dare to challenge and raise the bar for their customers and themselves.
For this reason, it was straightforward to have the logo symbolize new ideas and the possibilities of seeing things in a bird’s eye perspective. That is also why there is a hint of a “Superman-S” to find in the logo. The dominating color, orange, symbolize dynamism, enjoyment in work, the positive and enterprise.
A website where the company’s identity was clearly displayed is now ready to welcome new customers, partners and employees to SolutionHouse.
The solution has helped increase the visibility and value of the company. SolutionHouse has since been bought by BE-Terna.