Rebranding lifts sales to new heights
Vento Nordic is a Danish distributor and total supplier of fireplace inserts, wood stoves, chimneys, and accessories. However, the fireplace industry has been struggling in recent years. On the one hand, supply is high compared to demand, and on the other, many consumers are opting out of wood-burning stoves. In order to improve its image and achieve tangible results in its sales, the company wanted to undergo a rebranding process.
Development of a consistent design universe
Preparation for growth
New identity and web shop
About the project.
Through a strategic development process, Vento Nordic confirmed which customers and markets to focus on in the future. The results of the development process formed the basis for a rebranding of Vento Nordic’s entire universe.
All the information from the strategic process was boiled down and translated into a new and stylish design universe and a new, modern Vento Nordic brand through their new website and shop.
The focus has been that Vento Nordic sells an exclusive “piece of furniture”. The visual universe has therefore been based on moods and sensuousness, as the emotional part of a purchase is very important.
The result is that the company’s desire to address and sell to architects and builders of prestige buildings has now come true.