Get your dead links in order.
What are dead links?
A dead link is a link that for some reason does not work. When visitors arrive at a page with a dead link, they will be greeted with a 404 error, which means that the page in question has not been found. This could be due to a typo in the link, the link has changed URL, or the page being linked to has been removed.
Why are they bad for your business?
Whatever the reason for the dead links, it is a good idea to do something about them. Dead links hurt your SEO, which means you will be ranking lower on Google. This is because it tells Google that you are not maintaining your website, which hurts the user experience. In addition, you may risk losing potential customers as your visitors are unable to find the page they are looking for.
How to revive a dead link.
It is not difficult to eradicate the dead links. You can do it by going through your whole website manually, which usually only makes sense if your website is relatively small, as otherwise it can be very time-consuming. Alternatively, you can use one of the programs already available to do it for you. For example, you can use an extension for your Google Chrome browser called ”Check My Links” or you can use Ahrefs ”Broken Link Checker” or ”deadlinkchecker.com”.
We recommend that you make it a habit to check for dead links on your website. When you revive a dead link, you also regain its SEO value. It is therefore a very simple and effective link-building strategy that only takes a short amount of time to accomplish. In doing so, you also help your visitors by always navigating them to the things they are looking for. In other words, a website with up-to-date links provides a better user experience, which helps to achieve satisfied customers.