Team building organiser got brand identity updated

CoastZone specialises in team building and development through active learning. The company is continuously developing new customer offerings, and with the introduction of a new business area, it was time to modernise CoastZone’s brand identity. design concern was chosen as design partner.



Design of visual identity and graphic material

Established a common thread across all materials

Strengthening of competitiveness

User-friendly website with low bounce rate

Easy maintenance and scalability


CoastZone has worked closely with design concern on several projects and can highly recommend them.

Initially, they helped us develop a new website, but due to their competence, thoroughness and results, we have expanded the collaboration to include several areas of marketing – from tracking and website development to graphic work.

design concern is always “high speed to market” and delivers high-quality work. They are agile and have a keen eye for detail, which makes them an invaluable partner.

Anette Viborg, Marketing Coordinator

About the project.

The collaboration started with an in-depth dialogue in relation to communicating all business pillars and value propositions in order to establish a common thread in CoastZone’s brand identity. An initial concept was also designed for an updated and contemporary design universe, both online and offline.

Among other things, the new website was given a design lift, which helps to make the site more user-friendly. For example, it is now possible to filter team building activities, which significantly improves the user experience and provides a better overview.

In addition, an interactive map has been developed that allows you to explore CoastZone’s various partners across the country.

The website is built in WordPress with the Divi theme, which makes it easy for CoastZone to maintain it without the need for technical expertise. This means they can make changes internally without having to involve developers every time adjustments are needed. Additionally, the website is now cheaper to further develop if more features need to be added in the future.

CoastZone brochure

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